27 May 2011

Central London - Soho - Bubbleology

I love bubble tea. I haven't really had it since I moved to London, but it was a regular part of my diet back in Columbus, OH.  I'm not sure how I found out about it, but there was some great buzz about a new bubble tea place opening in London called Bubbleology. I checked out the menu and planned for my trip there.

I've gone twice now, just to make sure my view of the place was correct.  The verdict: je suis not impressed. For a regular sized bubble tea it's £3.25, for a large it's £3.75 and any additional jelly/bobbas are 50p. Price-wise, fairly manageable. Service-wise, not worth the money.

Day 1: It was a hot day in London, a rare occasion so I made my way to Bubbleology for my standard flavour: Almond Milk tea. In the states this was typically served hot, but as it was hot outside I didn't mind having the ice in there. I went for the additional litchi jelly in my tea to go with the tapioca bubbles. Overall it was pretty good and refreshing on a hot day.  Unfortunately inside the shop seemed to be about as chaotic as the scientific decoration they have throughout the shop.  There was only one person manning the till and doubling up as the bubble mixer person.  It's fine that there was only one person, it wasn't busy that day, but there didn't seem to be any sense of urgency to take orders and make drinks.

Day 2: The heavens decided to open up and piss down on us Londoners, so comfort food was on the list of desires.  I wanted soups and warm drinks and a blankey to snuggle in while we waited for the rain clouds to go away. I thought that Bubbleology needed a second chance - maybe they were just having an off day before. This time it was heaps busier and there were three people working; A manager that spent his time wiping down the work bench about 20 times, a girl that was taking orders and making everyone's drink wrong and another girl that didn't do anything at all but walk around and finally take the long queue of orders at the last minute. I decided on a large Almond Milk tea this time but I wanted it warm (as I saw someone else ordered a warm drink) and I added mango jelly instead of litchi.  When my drink finally came along (we spent a good 20 minutes in there) it was made with ice, which I specifically asked not to have and the tapioca bubbles that are standard with the teas were missing, I only had the mango jelly. I spent the extra 50p on the jelly so why were my bubbles missing?!  It really didn't help that it was still pissing down rain as well and just made the situation all the more frustrating.  Two times of not being impressed is enough, I won't take my chances on a third for some time now.

Bubbleology, while you seem quite friendly via your Twitter Account, and from the outside you appear to have your tea making game faces on, and the extra aesthetic effort put in to making it look as '-ology' as possible is much appreciated, you and your team are not quite ready to handle people like me, who expect quality when paying the price, as your loyal customers.

Bubbleology can be found at:

49 Rupert Street
Nearest Tube: Piccadilly Circus


Bubbleology on Urbanspoon

Chalkboard depicting the science of bubble tea

A bubbleologist

A very formulaic brew indeed

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